{"id":3661,"date":"2024-02-01T14:13:00","date_gmt":"2024-02-01T19:13:00","guid":{"rendered":"https:\/\/mbdesign.com\/?p=3661"},"modified":"2024-05-11T16:01:58","modified_gmt":"2024-05-11T20:01:58","slug":"mbd-retailer-spotlight-sprouts-farmers-market","status":"publish","type":"post","link":"https:\/\/mbdesign.com\/blog\/mbd-retailer-spotlight-sprouts-farmers-market\/","title":{"rendered":"\u00a0MBD Retailer Spotlight: Sprouts Farmers Market"},"content":{"rendered":"\n

Sprouts partnered with Marketing By Design (MBD) to reinvent their brand vision and the results are astonish\u00ading! Their private brand program reached sales of $1 billion in 2023, received 8 Awards and was named \u201cRetailer of the Year\u201d at the Vertex Awards Ceremony. Furthermore, the work is strategically thought out and pushes into new territory with category specific, charismatic designs that are disrupting shelves. This redesign speaks to their existing customers who are already accus\u00adtomed to the high level of quality and innovation expected from Sprouts and it\u2019s relatable and approachable to new shoppers – attracting cus\u00adtomers of all ages.<\/p>\n\n\n\n

Together with Sprouts, MBD creat\u00aded a look that elevates customers\u2019 expectations and generates ex\u00adcitement around new products and flavors. Overall, it is wholesome, optimistic, innovative, really fun to shop and highlights the differentiat\u00aded assortment of products you will find in store. We are excited to share the thought process behind some of these designs.<\/p>\n\n\n\n

More importantly, our CHI (client happiness index) is a 12 out of 10!<\/p>\n\n\n\n

“MBD\u2019s creative talent base never ceases to amaze us. They deliver on time, on budget, and on strategy. Their partnership was essential to the success of what we set out to accomplish. Stay tuned for future growth and more great packaging design from MBD and Sprouts!”<\/p>\n\n\n\n

Elizabeth Erby, Director, Sprouts Brand, Sprouts Farmers Market<\/p>\n\n\n\n

ORGANIC & CONVENTIONAL PASTA & SAUCES<\/strong><\/p>\n\n\n\n

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This clever design exudes originality. Organic is meant to look different from conventional and have a more premium vibe, but play nicely with the conventional skus creating a cohesive on-shelf story. Playful, earthy elements crawl up the pack, highlighting the pasta through the window. The claim \u2018Product of Italy\u2019 takes center stage in a mature stamp-like graphic, emphasizing the premium quality. The unexpected color stories separate the 2 designs while the illustrations and Italian inspired fonts tie them together.<\/p>\n\n\n\n

ORGANIC SPICES<\/strong><\/p>\n\n\n

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The challenge was to design a system for 52 skus of Organic Spices that could easily be rolled out and drive shelf presence. The solution is one clean, yet confident look to create a dominating brand block. Visibility of product is key, achieved through a clever and ambiguous illustration that wraps around the clear label. Product name pops off the white placard with a bold font for easy legibility.<\/p>\n\n\n\n

NON-DAIRY FROZEN DESSERT<\/strong><\/p>\n\n\n\n